The dictionary meaning of “why” is this…for what reason or purpose. As in..”why did he do it?” There are valid reasons for asking questions when we are in the business of helping people realize their goals and dreams. The adverbs that have traditionally been the basis of sales inquiry are Who, What, When, Where, Why, and my personal favorite, HOW.…
Tag: YourCoachingMatters
THE MAN WHO KNEW THE SALES SCRIPTS
I once knew a man, a Real Estate agent who studied sales scripts and objection handlers as if his life depended on it. More accurately, it was not his life but his livelihood that depended on the use of language to create coherence and understanding with a client or potential client. Within a year, he was out of Real Estate.…